Possessing the most powerful attraction on the planet, football has become the most popular sport on the planet and is hailed as the king of sports. In Vietnam, football has become an important part in people’ daily lives. However, youth football and especially youth football leagues have not received much attention.
For this customer segment, the ability to pay is no longer a factor to consider. They require higher quality of the product type such as compliance with physical health standards, safety or expectations of taste, existence, and packaging of products, etc.
Accompanying HYFL on the journey of carrying out its mission, GU acts as a brand strategy development partner, supporting media orientation to help the league quickly assert its position in the country’s sports.
How can HYFL attract young, passionate football talent while building trust among parents and professionals in the industry? After the process of understanding the psychology of each target object combined with the aesthetic factor, GU offers the appropriate answer to HYFL’s problem. We develop a flexible but unified, professional but vibrant identification system that fully demonstrates the evolving process and mission of the tournament.
Inspired by the two side pitches of the football field made up of two strips of Pink-Blue gradient, the key visual set expresses the desire to enhance the sports spirit of the community. HYFL is representative of the love of football and dreams of small players.