As a new resort in Tam Coc Bich Dong – Ninh Binh, Tam Coc La Montagne Resort & Spa (TCM) possesses the advantage of geographical location and impressive architectural space. However, TCM’s revenue still fell short of expectations. Based on the current situation of TCM, Gu Branding embarked on a rebranding project with the goal of building an impressive brand image at the touchpoints and thereby attracting new customers, helping to increase the occupancy rate, etc.
To fit in with the brand’s personality, Gu Branding launched a new identity with inspiration from the cultural and architectural heritages in Ninh Binh combined with the image of a flying stork in Vietnamese folklore to bring a new look: peaceful feeling, bringing a cultural appearance but still bringing a modern breath in each publication.
Keeping up with the current changes in travel habits, Tam Coc La Montagne Resort & Spa promotes activities on online booking platforms such as Agoda, Tripadvisor, Traveloka… The newly adopted identity has helped Tam Coc La Montagne to reach customers impressively and maximize business profits. This is considered a wise, long-term strategy.